ride iconic

Professional cycling. A captivating colourful blur of skill and power, performed by incredible athletes.

The many moving parts of professional bike races have always fascinated me. I created this photo journal with the pro team mechanics, soigneurs and helpers in mind. Then comes the race infrastructure and media which brings it all together for us all to enjoy.

From rider preparation to team celebration, my aim was to capture a bit of everything that brings professional cycling to life, including behind the scenes - which we don’t often get to see. Cycling, sporting enthusiasts, or those who are perhaps unable to get to a live bike race might appreciate this journal.

This is an independently published photo journal (no text) and is a collation of images that i have taken myself whilst live at professional bike races.

A Ride Iconic project created by Shane Ellis, this is Moments of pro. Professional cycling captured through the lens of an avid enthusiast.

The beater bike. An essential Downtown New York City commuting tool that needs to be useful, yet undesirable. These bikes are heavy and purposefully dumbed down with electrical tape, stickers, dints and rust to appear less attractive to would-be thieves. Heavy gauge hi-tensile steel chains bind these rusted and beaten bikes to city infrastructure, creating a visual canvas of NYC biking culture.

On a trip to New York City, I photographed every bike I walked past within a 24 hour period to capture my own piece of this famous culture. As an avid enthusiast of all things bikes, I was inspired to create this photo journal. 116 pages of images, both black and white and color, no text as the pictures tell the story. This self published coffee table conversation piece is right at home from a bike shop tool bench, to a bookshelf of a bike nut with interest or connection to NYC.

A Ride Iconic project created by Shane Ellis, these are the beater bikes of New York City.

Greeting cards.

The idea.

To capture and produce cards that feature some of the most iconic road and mountain biking locations in Victoria. Just high end bikes and idyllic riding locations.

All cards are blank inside.

Add your own cheese. Plenty of room to inspire in your own words. Cards are retail packaged.

Quality and size.

Large 5 x 7 inch size. 360 GSM heavyweight card stock. Thick. Quality you can feel. Colors that pop. Deep blacks and bright whites. Superb quality gloss and matte finishes. Each supplied with high quality gift envelope and retail packaged.

About Us.

I am ride iconic. However, I am certainly no iconic rider, that's for sure!

What I am though, is well aware of how lucky I am to experience the sport of cycling and the feeling of inclusiveness its people bring. We are very unique, in which we can partake in our passion right outside our doorsteps, within some of the most iconic locations known to the sport.

I have a love of road cycling, mountain biking and photography. Combining them seemed like an ideal way to capture my passions and produce a product for the cycling industry. I don't harbour any great ambition to go super far with this (ad)venture. However an addiction to all things cycling since i was 5 years old, drives my desire to be just a tiny player even just for a moment, in an industry that I have admired for so long.

Ride Iconic.

Ride Iconic.

Pro cycling through the lens of an avid enthusiast

Moments of pro.

Hi-Tensile. The beater bikes of New York city. Photo Journal

Card stock only sold within Australia. Contact us for detail

We also sell greeting cards.

Greeting cards.

The idea.

All cards are blank inside.

Quality and size.

About Us.

Get in touch.

Questions or comments for ride iconic?

Ride Iconic.

Ride Iconic.

Pro cycling through the lens of an avid enthusiast

Moments of pro.

Hi-Tensile. The beater bikes of New York city. Photo Journal

Card stock only sold within Australia. Contact us for detail

We also sell greeting cards.

Greeting cards.

The idea.

All cards are blank inside.

Quality and size.

About Us.

Connect With Us

Get in touch.

Questions or comments for ride iconic?

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